The Return of Classic Diamond Jewellery in Modern Wardrobes

Ever wonder what vintage trends are coming back into style?

Diamond necklaces. That’s right.

After a period of loud and trendy statement pieces we’ve seen cycle through over the years, consumers are starting to gravitate towards the classics once again. And honestly…

We’re here for it.

Vintage jewelry trends always come back in style. What’s considered “old news” one year is the hottest jewelry trend the next.

Here’s what you’ll learn:

1. Why diamond necklaces are trending again
2. Sales data that proves it
3. How to style them for today’s trends
4. Things to consider when choosing a necklace

Classic Diamond Necklaces Are Trending AGAIN

Ok, but why?

The biggest game-changer has been the emergence of what’s popularly known as “quiet luxury”. Customers these days aren’t interested in excessive logos and flashy pieces they’ll quickly outgrow.

Instead, they’re looking for stylish, high-quality pieces that will stand the test of time.

Classic diamond necklaces fit that bill.

Unlike trendy pieces that will feel dated within a year, a timeless diamond necklace can elevate any wardrobe. The right piece from a natural diamond tennis necklace collection will never go out of style and can be worn with just about anything.

Buyers are starting to shift towards

• investing in fewer pieces of jewelry
• searching for higher quality
• keeping things simple

It’s a beautiful thing if you ask us. No longer are buyers looking for quantity. They know that one high-quality diamond necklace is worth ten cheap ones any day.

Let’s Talk Numbers

The diamond jewelry industry is certainly seeing a shift.

Based on data from Statista, natural diamond jewelry sales across the world generated $72 billion in 2024. That’s a huge number for just necklaces, earrings, and rings!

But what’s more interesting to look at is…

According to Technavio, 44% of total diamond jewellery market growth comes from North America. Not surprisingly, consumers across the region favour wedding bands, engagement rings, and necklaces over other jewelry types.

Here’s what consumers want:

Buyers are starting to favour what many are calling “elevated minimalism”. Today’s buyers want sleek, simple pieces that use high-quality materials and will last for years. Basically, they want pieces that have value.

Diamond necklaces fit that description.

The timeless look and durability of classic diamonds allows them to meet buyer demands and stand out from cheaper jewelry trends.

Styling Tips for Timeless Pieces

Love about classic diamond necklaces?

You can wear them ANYWHERE.

Incorporate them into your wardrobe like this:

• Throw on a diamond necklace with your favourite t-shirt and jeans.
• Slip one under a blazer for an office-ready look.
• Style one with a simple black dress for evening wear.

See what we mean? Now compare that to trend-driven jewelry you can only wear for a few seasons. These diamonds will last WAY longer than trends come and go.

Styling tips also include layering multiple chains together. Modern consumers love wearing several diamond studs and chains at varying lengths. It gives an edgy vibe while maintaining simplicity.

Finish off the look with a simple diamond necklace.

Quality Over Quantity

But wait, there’s more…

Not all diamond necklaces are created equal. As consumers shift back to classic jewelry, they’re also becoming more aware of what they’re purchasing.

When buying a diamond necklace, take note of:

• Cut – This refers to how sparkly your diamond will be
• Metal – White gold, yellow gold, or platinum?
• Setting – Choose between bezel vs prong settings
• Chain style – Make sure it doesn’t break or get tangled easily

The key is investing in timeless pieces you know you’ll wear on multiple occasions, rather than filling your jewelry box with trendy pieces you’ll forget you own by next season.

One high-quality diamond necklace is worth ten costume jewelry pieces. It’ll instantly elevate any outfit you throw it on. It’ll maintain its value. And if you take good care of it, you can even pass it down for generations to come.

This is the type of mentality that today’s buyers are adopting.

Investing In Sustainability

Another trend we’re seeing?

Sustainability.

Millennial and Gen-Z shoppers care about the environment, and buy jewelry that aligns with their values. Fast fashion jewelry isn’t sustainable. It will lose its shine, break, or become outdated in just a few months.

But classic diamond jewelry?

Built to last.

Built jewelry pieces to stay in style for decades, not months. That aligns perfectly with today’s trend towards conscious consumption. Buy one piece that you’ll cherish forever instead of 20 pieces of jewelry that you’ll dump at the end of the season.

Diamond jewelry diamonds also happen to be incredibly durable. You can wear your favourite necklace everyday and it will not lose its shine or structure.

Many jewelry companies are taking notes. Now more than ever brands are promoting sustainable practices and transparent sourcing. Environmentally-conscious consumers appreciate knowing where their jewelry comes from.

Ready to Buy?

Thinking about buying a diamond necklace of your own?

Here are a few tips to keep in mind…

Start with the basics. Classic tennis necklaces or delicate diamond necklaces are great entry pieces. You can style them for work, or throw them on for your next night out.

Look for your lifestyle. Do you work in an office setting? You may want to opt for something a little more minimal. If you work in a creative industry, you can get away with brighter, bolder pieces.

Think about the future. Classic diamond jewelry isn’t something you should only buy because of a trend. Consider these pieces as long-term investments for your jewelry collection.

And that’s the beauty behind classic jewelry.

Why Classic Jewelry is Here to Stay

We hope you learned a thing or two about classic jewelry trends!

Here’s what you need to remember:

Classic jewelry is trending again because consumers want:

• Quality: Pieces that will last longer than a season
• Versatility: Pieces that can be worn on multiple occasions
• Value: Something that won’t lose resale value over time
• Elegance: Items that won’t go out of style

Diamond necklaces check all of these boxes. As consumer demands change, more and more shoppers are shifting towards timeless style. And we’re not mad about it.

Need more proof? The sales data proves it. You can style them for a variety of occasions. And once you experience the value of wearing a high-quality necklace, you’ll understand why it’s worth investing in more than one.

Looking to build up your jewelry collection? Start with a classic diamond necklace. They’re classic for a reason…

They’re timeless.