Soul App Releases Women’s Day Report: Gen Z Prioritizes Inner Balance

Soul App, a Chinese AI social platform, released a report examining the lifestyles and consumption habits of young women. Conducted together with its research arm Just So Soul Institute, the Soul App Report on the Life Status and Self-Pleasing Consumption of Gen Z Women surveyed 2,618 female users, 97% of whom belong to Generation Z, providing insights into how young women are approaching identity, work, and personal well-being.

A Shift Away from External Labels

One of the report’s key findings is a growing preference among young women for authenticity over externally assigned labels. More than 60% of respondents said they feel indifferent toward titles such as “queen”. Among women born after 2000, only 16.12% find such terms appealing.

Rather than embracing symbolic labels, many respondents indicated that they prefer to be recognized as individuals with diverse identities and experiences. The findings suggest that younger generations are becoming more cautious about simplified narratives around empowerment.

Lifestyle choices reflect a similar shift toward balance and self-awareness. According to the report, over 87% of respondents believe that taking an “intermittent mental pause” is necessary for psychological well-being. Activities such as taking solitary walks or temporarily disconnecting from information streams help them restore focus and manage stress.

When it comes to personal development, the report shows a measured approach to growth. Only 10.89% of respondents reported maintaining a high frequency of skill-based investments, while most prefer to pursue new skills at a pace that aligns with their personal circumstances and goals.

Balancing Technology and Personal Values

Many respondents are either students or early in their careers, yet the survey suggests that they already demonstrate clear perspectives on value judgment and boundary setting.

The report shows that 70% of post-2000 women consider “comfort and a sense of meaning in work” important factors when evaluating career choices. At the same time, the adoption of artificial intelligence is shaping workplace behavior. Among respondents earning more than RMB 10,000 per month, over half frequently use AI tools to improve productivity.

However, attitudes toward algorithm-driven systems remain cautious. 47% of respondents believe automated performance evaluations may negatively affect their well-being, while more than two-thirds say they actively try to reduce algorithmic interference in their lives.

These results suggest that young professionals are open to technological efficiency but remain attentive to maintaining independence in decision-making.

Everyday Purchases as Emotional Support

The report also highlights changes in the meaning of “self-pleasure” consumption. For many respondents, small purchases are viewed less as indulgence and more as a practical form of emotional care.

According to the survey, 59.23% of women born after 2000 spend on “small, frivolous joys,” such as stress-relief toys and aromatherapy products. Around 65.92% reported spending more than RMB 2,000 on such purchases, indicating that these items have become a regular part of personal well-being routines.

Understanding a Generation’s Perspective

As a platform with a large base of young users, Soul App continues to observe evolving attitudes within its community. Through user-based data, the report offers a snapshot of how Gen Z women are navigating identity, work, and personal growth. Many respondents emphasize authenticity, emotional balance, and deliberate self-development over external expectations.