The Power of Keywords in ASO: How to Choose and Optimise Them Like a Pro

Crafting a high-performing app is just the beginning. Driving it to the top of the app store charts? That’s where expert app store optimization services come into play. 

It doesn’t matter if you’re an established enterprise or a startup seeking ways to enhance your app’s reach; one foundational element always stands out: keywords. 

Used effectively, the right keywords can transform your app’s visibility, user engagement, and downloads. But mastering them requires more than guesswork; it’s a science and an art.

This blog will walk you through everything you need to know to choose and optimize keywords like a pro. 

Whether you’re partnering with a mobile app development company Dallas or refining your own strategies, here’s how you can leverage keywords and professional app store optimization services to unlock growth for your app.

What keywords are the Cornerstones of ASO?

Keywords are what users type into app stores when looking for apps; someone might search “fitness tracker” in search engines like the Apple App Store to discover something like it, such as one that counts steps or monitors workouts. By optimizing for keywords relevant to your app’s use and purpose, its chances of discovery increase, and more people download your product!

Here’s why they are essential:

• Search Fuels App Discovery – Over 65% of app downloads originate in search queries on app stores.
• Relevant User Targeting – By strategically using keywords, it becomes possible to attract the target users who will appreciate your app.
• Enhance Your Competitive Edge – By selecting relevant yet niche keywords, choosing unique yet popular phrases will allow your app to stand out in an oversaturated marketplace.

Without mastering keyword selection, even the best apps may become lost among thousands of search results. How can this be resolved? Many businesses-including top mobile app development company Dallas-turn to app store optimization services as an answer.

How to Select Keywords for App Store Optimization

Selecting effective keywords requires research and in-depth knowledge. Follow these steps if working with an agency or mobile app development company in Dallas:

1. Establish Your Audience’s Intent

Begin by understanding your target audience’s mindset–what issues or needs they need assistance in solving? Taking this approach ensures your keywords resonate effectively.

Productivity apps might opt for specific keywords like “task manager” or “daily schedule planner.” Use real world issues your app addresses as inspiration for keywords; app store optimization services often recommend taking this route when targeting app store search terms.

2. Investigate Competitor Keywords

Don’t operate in isolation! Your competitors can provide invaluable inspiration when it comes to keyword ideas. Examine top-performing apps within your niche for metadata (titles, descriptions, subtitles), titles and subtitles as a source for finding repeating words; tools like Sensor Tower App Radar Ahrefs can give insights into competitor strategies.

Be mindful that success often means exceeding expectations. Recognizing any gaps where competitors may be underusing strong terms can help mobile app development team Dallas teams outperform others in the marketplace.

3. Leverage App Store-Specific Tools 

Both Apple’s App Store and Google Play feature keyword research capabilities that make their respective services ideal. Apple Search Ads, for instance, shows keywords users have searched before while Google Play provides suggestions based on similar apps.

These tools offer a foundation for finding a balance between popular search phrases and ones tailored specifically to the app, while app store optimization services make the most out of these resources.

4. Go Long-Tail for Precision

To provide more precision with keywords that reflect purchase intent and reduce competition, instead of competing on broad terms like fitness or “tracker,” try opting for less competitive long-tail keywords like “personalised fitness tracker for beginners.” These long-tail terms often show less competition while simultaneously signalling a strong intent to buy.

5. Analyse Keyword Difficulty and Volume

Not every keyword offers equal value. Evaluate keywords using two metrics to assess them accurately: difficulty and volume.

• Search Volume: How frequently users have searched a term.
• Keyword Difficulty: How challenging it is to rank for that term.

Finding keywords with both high search volume and moderate difficulty should be your goal if you hope to create success for yourself online. 

Working with an experienced mobile app development company in Dallas or taking advantage of app store optimization services may help identify such golden opportunities.

6. Localise Keywords

To reach global users with ease, localisation of your app’s keywords and terms for different countries is of critical importance. Translating “petrol prices app” in the UK into its American equivalent – “gas prices app”.

7. Don’t Neglect Latent Keywords

Users often look for features your app offers even when those features don’t relate directly to its primary function – for instance, a photography app might feature keywords like “photo editor” and “collage maker”, in addition to core terms like “camera.” Don’t overlook these potential keywords!

Pro Tip: To effectively cover an array of discovery possibilities, combine 7-10 primary keywords and 15-20 latent keywords into your keyword strategy.

How to Optimize For ASO?

Once You Select Keywords, Now That Your Keywords Have Been Chosen, It Is Time for Optimization

The next step should be embedding them effectively within your app store listing for maximum impact and engagement – an area in which app store optimization services provide immense benefit.

1. Conceal Your App Title as Keyword-Rich

Your app title should contain key search-friendly words or phrases; using these as anchor texts increases their weight in searches and will retain branding while increasing relevancy for searches. An alternative could be something along these lines: WorkBuddy Task Manager & Productivity Tracker could work well here as this keeps branding intact while expanding search-friendly relevance.

Key Rule: For optimal display on smaller devices, keep title length to 30 characters or 50 characters on Apple Store or Google Play platforms, respectively.

If you partner with a mobile app development company Dallas clients trust, inquire as to the most efficient ways of including keyword strategies into the title of your app.

2. Navigating Subtitles in iOS App Store

iOS applications allow a 30-character subtitle, which should enhance and support your title, for instance:

• BudgetBuddy Subtitle: Monthly Budget Tool”

Subtitles provide space for additional keywords that help increase reach. A quality app store optimization service can assist in selecting the most impactful terms to highlight here.

3. Craft Keyword-Rich Descriptions

While descriptions don’t directly impact rankings, they still play an essential part in user conversion. Incorporate keywords naturally so as to highlight your app’s features and benefits without forcing repetition – user engagement should come first!

Example: Our fitness tracker makes it simple and affordable to monitor steps, set goals, and gain health insights with its customisable interface.

Hiring the expertise of a mobile app development company or agency offering app store optimization services ensures your descriptions are both keyword-friendly and reader-friendly.

4. Utilize Apple’s App Store Keywords Field

Apple provides a dedicated keywords field on its App Store platform that enables developers to pair key terms in the title and subtitle with relevant terms from this field. Use single words or short phrases separated by commas when filling this out; avoid repeated terms that already appear within these areas of code.

5. Enhance Site Visuals

Visuals can serve as indirect keyword triggers; for instance, apps named TravelSmart should use clear icons and screenshots with text annotations such as: “Explore travel deals” or “Smart itinerary builder.”

App store optimization services often include consulting on graphic elements to increase both ASO and conversion rates.

6. Maintain Consistency with Updates

Revamp and refine keywords every three months in order to stay current and discover any opportunities that arise from shifting trends and search behaviour changes. Without reviewing and revising, how else could new opportunities emerge?

7. Don’t Forget User Feedback

Reviews and ratings have an indirect influence on ASO. Therefore, welcome feedback from users, respond promptly to queries, and incorporate user language into keywords for SEO optimization.

If users frequently refer to “meal prep planner,” consider including it with the assistance of your app store optimization services provider.

8. Conduct A/B Testing across Listings

Test titles, subtitles, visuals, and descriptions to find optimal keyword placements with tools such as SplitMetrics, which offer insights into what appeals most to visitors of app stores.

An established mobile app development company serving Dallas companies will typically recommend A/B testing as part of an effective App Store Optimization strategy.

The TekRevol Approach to ASO Success

At TekRevol, we understand ASO goes far beyond mere rankings: it’s about creating meaningful connections with your audience. By blending technical know-how with creativity, our team has helped businesses around the world turn app ideas into chart-topping successes. 

With that being said, are you searching for effective ASO Strategies that can elevate your app? Then TekRevol can help! From keyword insights and full-spectrum marketing solutions, our ASO specialists know just what to do to make sure it happens! TekRevol provides exceptional apps with access to their target users!