Making Your Brand Inescapable: How To Grow Your Platform

If you have a well-designed brand that effectively communicates not just what you offer your customers and clients, but also the values you hold, then you should make good use of it. Strike when the iron is hot, and make sure that your brand is spread far and wide when it’s working. This is how you can achieve the level of visibility that can lead to real business growth. But how do you really get your brand out there as far as you can?

Know Where Your Audience Is

First and foremost, you need to make sure that you’re showing up consistently to your audience by finding out where they tend to hang out. Whether this is in social media platforms, search engines, forums, or otherwise, keep up with the trends of digital marketing to ensure that you have a presence in every space that matters. When you build a presence on these touchpoints, focus on staying visible by posting regularly. The more places they see you, the more legitimate and trustworthy you become. Visibility builds familiarity, and familiarity drives action.

Create Content With Impact

Content is king, as they often say. It’s not an optional part of your online marketing plan; it’s a major component of it. From educational blog posts to short videos and infographics, you should be focusing on creating content that reinforces your expertise and offers real value to the reader. When people see your brand repeatedly delivering helpful, insightful, or entertaining content, they begin to trust and follow you. A mix of evergreen content that stays relevant forever and timely pieces engaging with trends tends to be best for visibility and spread.

Don’t Neglect The Physical World

While it can often be underestimated, physical marketing is a major step in becoming truly inescapable. Investing in high-quality leaflet printing, business cards, posters, and other branded merchandise can bring your brand into real spaces where your audience lives and works. A well-designed leaflet on a local noticeboard or handed out at events is harder to ignore than a fleeting online ad. Physical materials can also add a sense of tangibility and trustworthiness to your brand that’s worth capitalizing on.

Improve Your Reach With Strategic Partnerships

Growing a brand in isolation can be a struggle. Growing it in tandem with others can make things a lot easier. Whether you’re investing in influencer marketing, making co-branded campaigns with related businesses, or working with local charities and community efforts, these partnerships can expose your business to new, relevant businesses while lending credibility and making your brand or trusted by association. Be sure to partner with businesses or creators who align with your values and whose audiences would benefit from what you offer. A guest blog, shared giveaway, or cross-promotional campaign can bring immediate attention to your platform.

Your marketing budget is likely to be limited, so you need to make sure that you’re focusing on those efforts that offer you not just the widest audience, but the greatest chances of conversion. This can make local marketing just as important as marketing online, so bear that in mind.

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